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This is the context met by Love Story, the first hit by Taylor Swift that was promoted overseas. In Europe, the collapse of physical singles came very precisely at that moment as figures dropped from 14 million in 2006 in the UK to just 3 million in 2009, less than 60,000 units per week for the entire market. In fact, none of its singles were physically released. Well, Taylor Swift‘s debut album came out in 2006, selling almost exclusively in North America.īy that time, there were still some consistent physical single sales in Europe, Japan, and in Australia but sales were long dead in the US. Physical SinglesĪs a reminder, the weighting is done with a 10 to 3 ratio between albums and digital singles. Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals. This puts her studio albums over 51 million units combined.īelow, we list down results from the artist through physical sales, digital sales and streaming. While not as strong, evermore still does very well at 1.26 million. She is now exploiting to perfection the Asian industry methods to sell physical products, providing her fans various collectors through her website. The run of folklore has been especially impressive with 8 frames at #1. Indeed, the first 3 of them are the 4 top selling female albums in the US from the last 6 years. Naturally, they sold less than their predecessors although their numbers remain outstanding by today’s standards. The last four albums Reputation, Lover, folklore and evermore came out when streaming was already inevitable. It goes on to show her success is huge in various markets outside of North America too, it’s just that her out-of-this-world sales in the US outshine remaining results. The latter improved with the success of 1989 which sold more than 4 million units outside of the US without accounting for Chinese downloads. With over 70% of her sales coming from the US, these figures can be regarded both ways, extraordinary or not so good, whether you are looking to North American results or abroad sales. More than anything, each of her studio outputs up to 1989 top the 6 million mark, an unreal achievement considering how proportionally poorly she has been selling in Europe.
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The first five studio albums, plus one Christmas EP, released by Taylor Swift total an impressive 42.0 million units.
#Views from the 6 album tracklist full
If you are unaware of the CSPC method, you will get the full idea within just a few minutes.
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The first is the Scribe video posted below. There are two ways to understand this revolutionary concept. The Commensurate Sales to Popularity Concept (CSPC)
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Of course, if you are a regular visitor feel free to skip the video and get into the numbers directly. I fully recommend watching it before getting into the sales figures. If you are not yet familiar with the CSPC method, below is a nice and short video of explanations. In fact, it will also determine their true popularity.
#Views from the 6 album tracklist download
This concept will not only bring you sales information for all Taylor Swift‘s albums, physical and download singles, as well as audio and video streaming. While she was on par with many of these artists, it looks like her heavy productivity is pushing her ahead of anyone else.Īs usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. We will be checking how accurate this perception is. The huge difference is the way Taylor Swift is widely regarded as a strong album seller, the opposite of Rihanna, mostly thanks to her multi-platinum albums in the US. She is especially similar to Rihanna, who was born in 1988, one year before Taylor Swift. Both artists dropped their debut album at the age of 17 and both have been heavily successful for over a decade.īoth are among the very top selling digital singles artists ever. Thanks to the CSPC approach we defined how she truly competes with her challengers, including Rihanna, Beyoncé, Katy Perry, Lady Gagaand Britney Spears. Results are stunning.ĭuring the 1989 era, Taylor Swift‘s extraordinary success looked even bigger since it was heavily focused on pure sales of both albums and singles, while the success of remaining artists was spread across more ways of consumption. Today, we review her career in numbers to see where she stands against her peers at the moment and how high she may end up. She is still very active and the general public interest in her remains incredible. The thing is, she made it to this level at barely 32. She is one of the most powerful woman on Earth as well as one of the most successful female artists of all-time. As years pass, the stature of Taylor Swift continues to grow.